Read receipts confirm when a message has not only been successfully delivered but has been opened by the recipient. They give a much more accurate picture of your messaging results.

Imagine sending out a marketing campaign, then analysing how many recipients opened your message? You would have tangible and measurable data on the success of your marketing in order to improve your results.

Your business could test a variety of messages on a small sample size, work out which one was the most effective, then send the bulk of the messages to your audience.

RCS opens up a range of possibilities with better reporting and insights.