Use Cases in Automotive SMS Marketing
Get in the Fast Lane with SMS
Learn how text messaging can drive growth and profitability in your business
In this business, speed matters. Whether you’re looking to fill empty service slots or meet end-of-quarter quotas, you need to get word to customers quickly—and be sure they received it. That’s why more and more automotive businesses are integrating SMS into their workflows.
Ninety percent of text messages are read in less than three minutes—and virtually all of them (98%) are eventually read. Compared to the lackluster open rates of email (22%) and direct mail (4%), it’s easy to see why everyone from car dealers to mechanics are shifting their communications programs to SMS.
Text messaging is fast, easy, and powerful. And with MessageMedia on your team, you’ll be racing from deployment to ROI in record time.
How SMS Is Driving Profitability for Automotive Businesses
- A simple text message costs just pennies to send, but it can save you thousands in administrative and call center costs
- Use two-way SMS to send convenient appointment reminders and avoid costly no shows
- Increase profitability by sending service reminders and giving customers the ability to quickly schedule their next appointment via text
- Send delivery notifications to keep customers updated on the status of their new vehicle or parts
- Keep your service bay—and cash register—full by sending last-minute maintenance specials to fill empty slots
- Send reminders before scheduled appointments and give customers a convenient way to confirm or reschedule
- Manage your staff roster by instantly delivering staff schedules, open time-slot notices, and automated reminders to employees
Drive Sales Growth
- Use bulk SMS to cost-effectively send discounts, promote new products, and drive traffic to special events
- Notify customers of new vehicle releases and quickly schedule test drives, so vehicles keep moving off your lot
- Leverage dedicated numbers and keywords to grow your opt-in list and nurture leads
- Set up autoresponders to automate your SMS marketing program and drive new cost efficiencies
Your Automotive SMS Partner
At MessageMedia, we understand the unique needs of the automotive industry and can help you harness the power of text messaging in your business. We offer an SMS platform—SMS APIs, web, or email—for businesses of all sizes. Whether you need a cost-effective solution for sending individual appointment reminders or complete SMS integration with your CRM, our team of specialists can help you get going quickly.