Our Leadership Team


Heike Auerbach, Chief Executive Officer

For over 25 years Heike has worked in various finance, controlling and general management positions for leading companies in Germany, South Africa and America. Before joining MessageMedia in 2015, Heike held the role of CEO at ZIVELO Inc. Prior, Heike served as President and Managing Director of T-Systems North America where she was responsible for setting the strategic direction of the firm and expanding T-Systems’ customer base. She previously chaired T-Systems’ supervisory board in North America and served as a member of the supervisory board for Deutsche Telekom North America. Heike started her tenure in the dual role of CFO and CIO at T-Systems South Africa, helping grow the company into a top five IT and Telecommunications provider in South Africa. Heike holds a Business Administration/Information Technology degree from Baden-Wuerttemberg Cooperative State University in Stuttgart.



Rohan Filer,Head of Corporate Development

For two decades Rohan has been advising businesses on corporate finance, business transformation, strategic reviews and international tax structuring. He joined MessageMedia from Pitcher Partners, where he spent five years providing M&A and strategic advisory services to a range of clients. Before that he worked in investment banking and got his early grounding at PwC in Australia and the UK. Rohan is a chartered accountant and has an MBA from London Business School. When not negotiating deals, Rohan can be found at the footy supporting his beloved Carlton. If you check his phone, his messages are usually sport related!



Mark Rothert,US President

Mark joined MessageMedia in 2013 and leads our US business. He worked as an investment professional for Crocker Capital, a private investment company based in San Francisco. Before Crocker Capital, Mark was a management consultant for McKinsey & Co. in New York and Washington, DC. Earlier in his career, Mark worked for a relief agency in Central Africa. Mark has JD and MBA degrees from Columbia University and is a member of the New York State Bar. He lives in San Francisco with his wife and four kids, all of whom are more proficient text-ers than he is.



Matthew Varley, Chief Operating Officer

Matthew is passionate about all things digital. He joined start-up Wotif.com in 2004 during a period of high growth, and prior to company’s public listing on the ASX. Appointed Executive General Manager Online Marketing in 2008, Matthew defined and executed the Wotif Group online marketing strategy across 100+ web properties. He was then appointed Executive General Manager- Asia, leading the Asian operations for the Group, and managing over 150 staff across eight countries.
Before joining MessageMedia, Matthew was the Chief Operating Officer at wego.com, the Asia Pacific and the Middle East’s leading travel metasearch engine.



Laura Christie, Head of People and Culture

With 12+ years’ experience in Human Resource positions, Laura’s passion lies firmly in the space of change and transformation. Having spent her entire career in the digital and technology world, she is no stranger to high growth, fast paced, complex organisations that constantly evolve and strive to better themselves. Having been involved in numerous acquisition’s, Laura’s passion and skills lie in building operational excellence by utilising her skills in OD, change management and reward & recognition. Prior to joining MessageMedia, Laura held leadership roles at Interactive, Zinc and Denstu Aegis Media. In her down time, Laura enjoys cooking up a storm in her kitchen for all of her family and friends to enjoy.



Igor Zvezdakoski, Chief Technology Officer

Igor has extensive experience building and leading highly-motivated, empowered and value-focused technology teams. His strengths and passion lie in bringing together a strong focus and alignment between commercial business strategy and technology. Igor is both deeply technical and commercially fluent. Prior to joining MessageMedia, Igor served for five years as Chief Technology Officer at SMS Central. Igor holds a Bachelor Degree in Computer Science from RMIT University and holds certifications in PRINCE2, ITIL V3 and CSM.



Carl Walsh, Chief Financial Officer

Carl brings considerable management and financial experience to MessageMedia having held executive roles growing businesses and building teams and leading finance functions across Australia, Ireland and Russia. Carl joined MessageMedia from the ANZ Group where he most recently held the role of General Manager, Planning and Analysis. Previously, he was Chief Executive at Crowe Horwath Melbourne, Managing Director, SME lending at GE Capital and Group Financial Controller at GE Money. Carl holds a Bachelor of Law from University College Cork, a post-graduate Accounting degree from Dublin City University and is a Chartered Accountant.